9/4/07 WEEK 2: ATTITUDE ASSESSMENT: IMPLICIT VS. EXPLICIT FORMS

Discussion Leader: Don

Overview
Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. Psychological Review, 109, 3-25.

The IAT: First Evidence

Greenwald, A. G., McGhee, D. E., & Scwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology, 74, 1464-1480.

Qualifying Evidence

Dasgupta, N., & Greenwald, A. G. (2001). On the malleability of automatic attitudes. Journal of Personality and Social Psychology, 81, 800-814.

Rudman, L. A., Ashmore, R. D., & Gary, M. L. (2001). “Unlearning” automatic biases. Journal of Personality and Social Psychology, 81, 856-868.

Mediational Evidence

Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-788.

The Relationship Between Implicit and Explicit Attitudes.

In reading these papers, consider the following questions and be ready to discuss them in class:

1. Go to https://implicit.harvard.edu/implicit/demo/takeatest.html and take an IAT or two. What did you think of the experience? Do you feel it measured your attitudes? Why or why not?

2. What do you think the IAT really measures?

3.  Are there particular types of circumstances under which the IAT is especially likely to predict behavior?  What are they?

4.  Are there particular types of behavior that the IAT will be especially likely to predict? What are they?

5.  Are there particular types of people for whom the IAT is especially likely to predict behavior?  What would they be like?

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