10/23/07 WEEK 9: COGNITIVE CONSISTENCY
Discussion Leader: Joe (penciled in!)
A Review of Hayday Evidence on Dissonance Theory
Aronson, E. (2007). The evolution of cognitive dissonance theory: A personal appraisal. In A. R. Pratkanis, (Ed.). The science of social influence: Advances and future progress. New York: Taylor & Francis. (Chapter 4).
An Early Empirical Illustration
A Current Controversy
A Dispositional Measure of Consistency Motivation
In reading these papers, consider the following questions and be ready to discuss them in class:
1. Of the dissonance results described in this week’s readings, which was the most surprising to you? Why?
2. Of these same dissonance results, which was the most convincing? Why?
3. How might we be able to tell someone’s preference for consistency score without giving them the PFC scale? That is, which naturally occurring characteristics or behaviors of a person would give away his/her preference for consistency.
4. How would you structure a communication so that it would be more effective for a high PFC individual? A low PFC individual?